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Social Media for Social Good: How Nonprofits Can Use Social Media Marketing...

Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social...

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How to Get More Engagement On Your Facebook Page

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines...

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5 Simple Ways to Use Email to Get More Facebook Fans

photo credit: Denis Dervisevic via photopin cc Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI...

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In Defense of Social Media Slacktivism

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an...

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10 Best Takeaways from the Social Media for Nonprofits Conference

Yesterday I attended the Social Media for Nonprofits Conference in Boston (well, Cambridge) and I wasn’t disappointed. This year’s line-up of speakers and variety of content was packed with experts and...

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Does My Nonprofit Really Have To Be On Pinterest, Facebook, Twitter, YouTube,...

I often field this question in my discussions with nonprofits. “Julia,” they ask. “You are always writing about new social networking tools. Does my nonprofit really need to be active on so many...

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6 Characteristics of Awesome Nonprofit Pins

If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest...

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9 Tips for Managing Social Media Burnout by Heather Mansfield

Talk about burnout… I didn’t even have time to write a great blog post for today! So, to announce my vacation next week (YES!!!) I thought I would share with you one of my all-time favorite posts by...

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Multichannel Strategies for Nonprofits [Webinar]

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign...

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15 Ways Nonprofits Can Use Instagram

This post was first published on the GiftWorks Guest Blog.  Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a...

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